Build Booking Fishing Tour Website in Phu Quoc
Building a website that promotes fishing tours in Phú Quốc and attracts international travelers to the island.
Project Overview
Challenge
The client does not have an online platform where international travelers can easily book fishing tours. They also lack an effective strategy for reaching potential customers online.
Solution
We decided to build a dedicated website rather than a simple landing page, creating a professional presence that builds trust with international travelers. We then launched Meta and Google Ads campaigns to generate booking inquiries for the fishing tour.
Results
The website now generates a steady stream of bookings. While the volume is modest, it aligns well with the company’s operational capacity.
Key Metrics
Strategy & Execution
Building Website
We decided to build a professional booking website around three key principles: a simple booking process, an engaging presentation of the tours, and clear, straightforward content.
Attracting Booking Leads
We combined Meta Ads and Google Ads to reach potential customers in Phú Quốc, Ho Chi Minh City, and Hanoi. Social media campaigns built awareness and trust, while Google Search Ads captured travelers actively looking for fishing tours. This integrated approach enabled us to achieve strong results with an affordable budget.
Measurement
We measure by number of leads, CPL, CPC and CPM. The results is positive to have stable booking. We do not have a significant increasing because our scale is small. However, we get the best results with our humble budget.
