Toan Le Diep Trong

Welcome back to RED2 Digital! As the manager responsible for overseeing client performance across a variety of industries such as donation, fitness, e-commerce, and health supplements, I am dedicated to the following key responsibilities:

✅ Ensuring a positive Return on Advertising Spend (ROAS) to drive revenue growth for our clients.

✅ Collaborating with clients to elevate their brand presence across all channels.

✅ Providing expert technical consultation in digital marketing to maximize our clients' impact in the digital market.

✅ Developing and implementing tailored strategies and tactics to help clients achieve their business objectives.

✅ Assisting clients in analyzing their data to identify opportunities for growth and improvement.

✅ Team leadership and training, fostering a high-performance environment focused on achieving client KPIs, including lead generation, ROAS, and brand awareness.

✅ Collaborating with international agency group to implement and provide solutions for their large-scale client projects.

✅ Responsible for all digital performance for clients and agencies.

✅ Consult digital strategy, media plan, digital platform & digital ads for clients.

✅ Consult CRM system to help the client's organization use the data effectively.

✅ Integrate & set up Automation Marketing for clients' business with Hubspot.

✅ Help client's digital performance with Location Based Marketing to maximize brand awareness and conversion.

✅ Build marketing automation system for the company (B2B organization) from TOFU to BOFU to help increase conversion rate for sale team.

✅ Contribute to create company's marketing strategy in short and long term.

✅ Consult strategy & tactics to drive data.

✅ Optimize customer journey of B2B customers to be suitable for company goals.

✅ Manage all digital platforms of the company including social media (FB, LinkedIn, Pinterest, Instagram,), B2B website, branding website and email marketing.

✅ Execute & optimize all company digital platforms such as Google Ads, Facebook Ads, LinkedIn Ads and Alibaba Ads.

✅ Training all team members from basic to advanced knowledge of digital channels.

✅ Manage marketing team to perform company strategy to get KPIs.

✅ Working in role Digital Marketing Manager/Digital Media Manager with Shynh Group & RED2 Digital to manage their projects.

✅ In charge of performance marketing to increase number of leads to get more than 10 billion VND revenue for spa services of Shynh Group.

✅ Managing & guiding Media team of RED2 to execute to get KPI from clients (such as Sapporo, Equal, ILA, Techcombank, AEON Mall,etc..) including performance and branding.

✅ Planning media strategy for clients to get their targets.

✅ Optimizing all digital platforms to maximize results for clients.

✅ Data visualization to report in real time to guarantee every metrics meet the target in right way.

✅ Data analysis to learning and make decision to optimize performance in real time to change tactic right time.

✅ Set up and build up the ultimate Marketing team for the company.

✅ Lead the team with performance to hit the company target (KPI, revenue, leads, etc...).

✅ Planning the digital marketing strategies and tactics for the company in short & long term.

✅ Executing digital plan for the company in short & long term.

✅ Optimizing all marketing platform including social media (FB, Yotube, Instagram,etc...), paid media (FB ads, Google ads, Zalo ads, Native ads, Push ads, Display Network,etc...), own media (website & WordPress), organic search (SEO), Automation Marketing (Infusionsoft, Active Campaign, Hubspot, Getresponse, ConvertKit, Chatbot, Email Marketing,etc...), affiliate marketing and offline marketing for the company.

✅ Set up sale system as sale funnel & marketing automation to improve revenue & customer life value for the company

✅ Analyzing customers' behaviors & habits via database CRM to exploit for creating sale funnel to optimize customer life circle value to maximize boosting company revenue.

✅ Training team members to improve knowledge and performance.

✅ Manage and give inspiration for all team members to be consolidated

✅ Engaged in a freelance capacity as a Digital Marketing Manager and Project Manager for esteemed companies including JobHop, TV Hub, Transcultural Group, Circle Plus VN, Europe Wealth Investment Consulting Ltd, Innovo JSC, and more.

✅ Held complete accountability for all digital planning and execution for popular TV shows such as Shark Tank, Top Chef, amongst others, under TV Hub company.

✅ Managed a diverse range of digital platforms encompassing social media, search engines, SEM, Ad Networks, and KOLs.

✅ Led the Digital Marketing team towards the attainment of KPIs set by the Board of Directors.

✅ Functioned as a full-stack digital marketer, driving strategy development to execution.

✅ Devised and implemented digital marketing strategies for multiple companies.

✅ Consulted and established a digital marketing ecosystem to construct sales funnels and automated marketing for businesses.

✅ Optimized top funnel channels including Facebook, Google AdWords, SEO, Zalo, Viber, email marketing, and more.

✅ Leveraged Inbound Marketing as a primary digital strategy to foster sustainable growth for companies. Operated as a performance marketer, focusing on the optimization and enhancement of leads for the company.

✅ Built and fine-tuned an automated marketing system to enhance business profitability and customer service, utilizing popular systems like Infusionsoft, Active Campaign, Aritic, and Hubspot.

✅ Conducted training for teams to enhance digital skills and knowledge base.

✅ Crafted, implemented, and optimized digital marketing strategies.

✅ Managed all platforms across the spectrum, including paid, owned, and earned media.

✅ Developed and executed a marketing automation strategy to enhance customer relationships and boost profitability.

✅ Utilized renowned automation systems such as Getresponse and Infusionsoft for plan execution. Optimized the customer lifecycle and sales funnels to enhance business revenue.

✅ Integrated email marketing with automation systems to enhance customer care services. Performed audits of the business's digital status, identifying opportunities for improvement.

✅ Devised comprehensive digital strategies, encompassing digital suitability, digital marketing, digital platforms, digital tools, and digital solutions.

✅ Recommended suitable digital tools to align with business needs and objectives.

✅ Optimized digital transformation across business systems including digital marketing and customer journeys.

✅ Leveraged social CRM and automation marketing CRM to increase customer's lifetime value (LTV).

✅ Devised digital marketing strategies for marketing campaigns.

✅ Planned and executed digital marketing campaigns.

✅ Managed and optimized strategies to achieve optimal results.

✅ Analyzed performance and restructured strategies to enhance results.

✅ Advised on the use of new digital technologies to maximize results within efficient budget parameters.

✅ Demonstrated comprehensive knowledge of modern digital marketing techniques.

✅ Led the team to meet target KPIs for both the company and clients.

✅ Trained and coached team members to improve their digital skills.

✅ Utilized and analyzed SEO and SEM on the California Fitness website.

✅ Provided SEO consulting for all websites associated with California Fitness.

✅ Designed campaigns in SEO, Google AdWords, Email Marketing, and Online Marketing to increase sales volume.

✅ Utilized social marketing platforms such as Google+, Facebook, Twitter, and YouTube to boost website ranking.

✅ Demonstrated proficiency in working with Joomla, WordPress, and Magento.

✅ Utilized and analyzed SEO and SEM on the e-commerce website.

✅ Showcased expertise in SEO and SEM.

✅ Applied E-Commerce solutions to the website for online selling.

✅ Created strategies for the E-commerce website to increase online revenue.

✅ Designed campaigns in SEO, Google AdWords, Email Marketing, and Online Marketing to increase sales volume.

✅ Utilized social marketing platforms such as Google+, Facebook, Twitter, and YouTube to boost website ranking.

✅ Demonstrated proficiency in working with Joomla, WordPress, and Magento.

✅ Managed end-to-end gold exchange operations for Asia Commercial Bank (ACB), ensuring transaction accuracy and full regulatory compliance.

✅ Executed gold and foreign currency trades with international partners, applying market data analysis to optimize positions and mitigate risk exposure.

✅ Delivered in-depth investment analysis across short- and long-term horizons, translating market data into actionable insights for strategic decision-making.

✅ Tracked domestic and international financial markets, synthesizing data into detailed reports for senior management to support strategic planning.

✅ Advised clients and branch offices on gold and FX investment strategies, providing data-backed consultation on financial products.

✅ Designed and launched a financial website for ACB's Treasury Division, improving digital access to real-time market data and updates.

✅ Contributed to the development of a new technical management system, strengthening data accuracy and operational efficiency.

✅ Monitored and reconciled currency balance positions for ACB headquarters while providing IT systems support for financial operations.