Social Media of Shark Tank 2018 Reality TV Show
Increase awareness of the popular reality TV show, Shark Tank 2018.
Project Overview
Challenge
Rapidly build brand awareness and increase YouTube views to generate revenue for the TV game show company.
Solution
We ran Meta campaigns focused on reach and engagement, using various content angles from the TV series, including humorous moments, memorable quotes, quick deals, and impressive offers. We also ran YouTube campaigns to expand audience reach and increase views for each episode.
Results
We achieved a monthly reach of more than 3 million and generated over 300,000 engagements per month. The campaign also secured a strong share of voice, making the TV show widely recognized among audiences aged 18 to 40.
Key Metrics
Strategy & Execution
Content Preparation
We collaborated with the production and content teams to launch short teasers and trailers. We then developed content from various creative angles to reach a broad online audience. Each episode was also produced by an experienced director and a professional filmmaking team.
Leverage
To achieve quick results, we leveraged paid advertising across our social media channels. We also worked with a seeding team to distribute content across Facebook, Instagram, and other popular Vietnamese social platforms. On YouTube, we ran reach and TrueView campaigns to increase views and build momentum toward the trending rankings. We then engaged KOLs to share our videos and generate online word of mouth.
Results
As a result, each Facebook post generated at least 3,000 engagements, while every video received over 100,000 views. Within three months, each full episode on YouTube surpassed 1 million views.
